William Hill Boosts Customer Experience with TrueLayer Partnership

William Hill, a well-known gambling operator in the UK, is partnering with TrueLayer, a top supplier of payments technology, in an enormous move to improve its client experience. With William Hill providing its clients with quick and safe bank payment options, and TrueLayer expanding its market footprint, this strategic alliance looks to benefit both parties.

This innovative partnership’s cornerstone is the launch of “Instant Bank Transfer.” This cutting-edge function is revolutionary since it makes paying William Hill clients easier. In order to provide a smooth and effective experience, users may now quickly deposit money into their betting accounts and easily transfer their profits back to their bank accounts.

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Through direct authentication with the players’ banks, TrueLayer guarantees the security and dependability of each transaction. William Hill’s payments manager, Laura Manning, praises TrueLayer’s quick integration capabilities while acknowledging the significant impact this addition has had on client happiness.

Laura Manning, William Hill payments manager, expressed, “Through TrueLayer’s unparalleled payment solutions, we can provide dependable and secure services and uphold our commitment to helping customers stay in control.”

A Milestone in Customer Commitment

With this partnership with TrueLayer, William Hill has achieved yet another important benchmark in its commitment to its UK clientele. The operator’s live casino portfolio has been significantly enhanced by a recent arrangement with top provider Pragmatic Play, which provides captivating live dealer experiences. Even while these engrossing live dealer games are essential for drawing in new customers, TrueLayer’s easy payment process guarantees that those same customers will come back.

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In a recent survey, TrueLayer and YouGov discovered an interesting trend: eight out of ten European gamers stress the value of quick payments when choosing a betting provider. Seeing this trend, TrueLayer is stepping up its efforts to provide clients an unrivaled experience by providing quick, safe, and easy-to-use payment alternatives.

The cooperation between TrueLayer and William Hill expands on a previous one with OKTO, a developer of digital payment systems. When combined, they provide a trustworthy and safe payment transaction. The vice president of iGaming at TrueLayer, Roberto Villani, expressed his excitement about working with this prominent figure in the market and said that TrueLayer’s best-in-class solution will be highlighted through the partnership with William Hill.

Roberto Villani, TrueLayer VP of iGaming, emphasizes, “End users value instant experiences: by embracing the innovations of open banking, William Hill has shown the importance of prioritizing the player experience.”

The relationship between William Hill and TrueLayer is a prime example of the ever-expanding web of partnerships that support the gaming industry. Both businesses will benefit greatly from this relationship, making their products stand out from the competitors. Above all, it will improve the player experience by providing a safe and easy way to make payments.

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