Global Gaming Expo is an annual event that draws the attention of gambling enthusiasts from all over the world. Tech innovations are the main reason the iGaming industry managed to boom over the past decade. For example, the integration with efficient payment technology has made online casinos incredibly accessible. Nowadays, if you play in Poland, you can just look for online casinos with Blik and find out which operators keep up with Polish Payment Standards. Moreover, you get to learn all the important things about the online casino, like games, bonuses, loyalty programs, etc.
Of course, the bread and butter of any casino business is software or gaming tech. Players opt for operators that use reputable and certified software providers. Thanks to cloud gaming or server technology, many foreign operators have become available even in geographies like Hungary. As a result, many Hungarian casinos are international brands that collaborate with dozens of software providers that bring about innovative gambling experiences. Here we will talk about the future of the gambling industry, and about all the exciting announcements at Global Gaming Expo 2023.
Introduction to the Global Gaming Expo 2023 in Las Vegas
Each fall the major stakeholders in the iGaming industry gather for G2E Las Vegas. This gives them the chance to showcase their new products, talk about gaming keynotes, and find new networking opportunities. G2E 2023 lasted from October 9 to 12 and it didn’t disappoint. Visitors got to see some of the new slot machines by Aristocrat, new pay-and-play ways, and they learned about other big companies that joined the industry.
G2E 2022 Legacy and Changes in the Industry
Before we go over g2e 2023 highlights it would be better to circle back to g2e 2022. So let’s go over the main topics of the previous conference.
Incentives for Adopting Digital Payments
Over the past decade, there has been a big push for businesses to adopt cashless payments. There are many benefits to this, and it makes it easier for regulators and law enforcement to detect fraud. However, a lack of consumer knowledge and a lack of trust in authorities have stymied the adoption of a cashless world. So, one of the big topics during the global gaming expo in 2022 was customer incentives for using digital payments. There were also suggestions for lowering fees for customers who use digital wallets, in order to bring more value to these transactions.
Remarkable Insights on the Impact of Online Gambling
Although online sports betting is legal in many US states, the same cannot be said for online casino games. Many believe that making online casinos legal will hurt the growth and profits of land-based gambling hubs. The data begs to differ. It turned out that gambling revenue has increased. In fact, online gambling has attracted those customers who wouldn’t have tried this hobby in the first place.
Results and Outcomes of This Year’s G2E
Global Gaming Expo 2023 had a really exciting start. A big collaboration between Aristocrat Gaming and the NFL was announced. This collaboration has resulted in the first official NFL slot machine. Players can pick between 6 different games or teams and their choice will impact the overall gaming experience.
Another slot machine that was a big hit at this year’s expo was Netflix’s Squid Game slot. The machine was developed by Light & Wonder, and it’s a perfect match for a slot theme. After all, the show heavily revolves around games of chance and high stakes.
Since last year’s burning topic was digital payments, it’s only natural that people get some sort of payoff. A new payment system by Pavilion Payments is pending implementation. The idea is to use a QR scanner on phones in order to transact, and this system should go live before the end of 2024.
Anticipated Gaming Technologies
Apart from Squid Game and NFL slot machines, there were lots of other big announcements at the Global Gaming Expo. Let’s go over some of the big tech innovations:
- Konami’s Konetict employee mobile app – Winner of MarCom Awards, this is a great tool for casino management. New modules allow users to find games and patrons. It also has real-time data delivery that administrators and floor staff can use.
- Acres Manufacturing – The Company showed new capabilities of their Foundation HQ Casino Management System.
- An improved CMS that helps users scale their business with ease.
- A new gamified loyalty program that relies on personalization
- TIBO – A new slot ticketing system
- Cashless gaming system
- ACPI’s new flash storage solution – enhances data preservation and extends the lifespan cycle.
Games to Watch Out For
Now for the bread and butter of G2E Las Vegas and that’s casino games. There is something for fans of both online and land-based casinos.
- Evolution – Introduced Red Door Roulette which is a combination of Lightning Roulette and Crazy Time. They also added a new live dealer video poker, and a new online slot Finn and The Candy Spin.
- Gaming Arts – Showcased a brand new slot machine called Deal or No Deal and a new game called Puzzle Time that is inspired by jigsaw puzzles. They also announced 2 brand new games Egyptian Sunrise and Savannah Sunset.
- Konami – They presented new versions of the most popular games from the Dimension Cabinet line – Dragon’s Law Fortune and Stuffed Coins.
- Light & Wonder – Announced new monopoly-themed slot machines and enhanced video table games.
Other Innovations in the Gambling Industry at G2E Conference
It’s also worth mentioning that there was a panel on responsible gambling. There was a discussion on how kids need to be educated about the potential dangers of gambling from a young age. There was an announcement for a new support program called GuardDog from Underdog Fantasy. Guardog will aid startups that are focused on responsible gambling innovations.
The Discussion on Cybersecurity at the G2E 2023
Cybersecurity was also one of the topics at this year’s conference. It was mainly discussed in the context of a recent data breach at MGM Resorts. There were also rumours that Ceasars Entertainment was in a similar situation and they paid a 15 million dollar ransom to the hackers. The events stress the importance of high cybersecurity, as companies always lose more money whenever the stakeholders lose trust in them. So, the whole debacle has cost MGM around 100 million dollars.