The flourishing betting markets in Georgia and Armenia have attracted Playtech, a famous innovator in the field of gaming technology. In Playtech’s continued effort to increase its footprint across several countries, this tactical move represents a critical turning point. Playtech’s dedication to provide outstanding gaming experiences to a worldwide audience is furthered by the partnership with Adjarabet, a powerful operator in the area.
Strengthening the Partnership
This new project expands on an ongoing partnership between Playtech and Flutter Entertainment. Earlier in 2019, Flutter Entertainment purchased a majority share in Adjarabet, solidifying a global strategic partnership. Notably, this alliance includes well-known names like Betfair, Paddy Power, Pokerstars, Skybet, Fanduel, and, as of recently, Adjarabet.
The top provider of online gambling services in both Georgia and Armenia is Adjarabet. In addition to sports betting and casino activities, it also offers a large range of other products, most notably the famed Betfair Exchange. The collaboration between Playtech and Adjarabet emphasizes the rising popularity of Live Casino, one of Playtech’s fastest-growing business segments.
Shimon Akad, COO of Playtech, expressed the company’s commitment to pioneering operations in emerging markets. He stated, “Our collaboration with Adjarabet signifies our commitment to pioneering operations in emerging markets. We believe this trend will only accelerate – and we look forward to expanding even further globally.” Akad’s words reflect Playtech’s forward-looking approach to market expansion.
Avto Oboladze, Head of Online Casino at Adjarabet, emphasized the strategic significance of their partnership with Playtech. He stated, “The strategic partnership with Playtech cements our standing as a leading gambling operator in the region. The integration of Playtech’s content into Adjarabet presents an exhilarating dimension for our valued customers, setting the stage for the partnership’s evolution.” Oboladze’s comments highlight the excitement surrounding the integration of Playtech’s offerings into Adjarabet’s already thriving platform.
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