RubyPlay, a pioneering business-to-business (B2B) iGaming content provider, celebrated a key milestone by forging a first-to-market entry in the United States. This important decision was made feasible thanks to a strategic content distribution alliance with Yellow Social Interactive (YSI), a social gaming operator that is quickly growing. This partnership not only signaled RubyPlay’s entry into the US market but also introduced the business to the exciting realm of social gaming.
In accordance with the conditions of this new partnership, RubyPlay promised to supplying more than half of their alluring gaming selection to YSI in order to support operations in several US states. This collaboration went beyond the distribution of content; RubyPlay and YSI worked together to improve the games offered by the iGaming provider for a social gaming setting. Each game’s graphic and interaction elements were improved as part of this optimization to make sure they were appropriate for the social casino vertical.
A New Gaming Experience for YSI Customers
YSI consumers will now have access to a variety of thrilling social games with two unique in-game currencies: Sweepstakes Coins and Gold Coins, as a consequence of this strategic partnership. In addition to providing players with risk-free gaming fun, these games also provide players the chance to win redeemable real-world prizes, which ups the thrill factor.
Dr. Eyal Loz, Chief Product Officer (CPO) at RubyPlay, expressed the company’s enthusiasm about this partnership. Dr. Loz stated, “This partnership not only marks our first entry into the US but also underscores our commitment to delivering innovative, responsible, and engaging gaming experiences.” He emphasized RubyPlay’s dedication to adapting its content to suit the social gaming vertical and looked forward to providing captivating social casino experiences.
Recognized as a social game industry player with explosive growth, Yellow Social Interactive. By providing unrivaled entertainment experiences, the firm hopes to become a market leader in iGaming. It is anticipated that the partnership with RubyPlay will be essential to attaining this objective, especially in light of RubyPlay’s aspirations to increase its footprint throughout the US.
This collaboration follows RubyPlay’s recent growth initiatives, in which the firm teamed up with REEVO in August. Through this partnership, over 80 interesting games from RubyPlay were added to REEVO’s aggregation platform, allowing the supplier of iGaming content to reach new gamers and offer unrivaled gaming experiences.
The alliance between RubyPlay and YSI is a significant step for the firm into the US market and the social gaming space, demonstrating its dedication to expansion and innovation in the rapidly changing iGaming industry.
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