PokerStars has teamed up with the popular YouTube trio known as Next Gen Poker. This collaboration means Jack, Rosey, and Frankie of Next Gen Poker will don the Red Spade, representing PokerStars as their new ambassadors in North America.
Their role? To captivate audiences with compelling vlogs and social media content. A highlight to look forward to is their coverage of the North American Poker Tour (NAPT) happening in Las Vegas this November.
With a massive YouTube community of over 200,000 subscribers, Next Gen Poker isn’t a newcomer to the poker content scene. They’ve amassed an astonishing 150 million views on their content. Moreover, their content isn’t just about the game; it’s about their personal journeys, influenced by poker legends like Phil Ivey, Daniel Negreanu, and Tom Dwan.
Discussing the partnership, Tom Wheaton, the Manager for Next Gen, emphasized the significance of this alliance. It’s not just a collaboration; it’s a step towards a novel phase of poker entertainment. Their joint vision focuses on innovation, accessibility, and unmatched content engagement, aiming to reach a wide spectrum of poker enthusiasts.
Adding to the excitement, Steve Preiss, the VP of PokerStars North America, shared his optimism. He expressed, “There’s a reason why Next Gen have grown their audience so quickly: they brilliantly encapsulate the essence and thrill of our game. We eagerly await their contributions to PokerStars events both locally and globally.”
On a related note, this announcement closely follows the news of best-selling author Maria Konnikova‘s return as a PokerStars Ambassador, marking exciting times ahead for the brand.
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