Entain Enhances Its Betting Capabilities with Angstrom Acquisition

Leading international bookmaker Entain is taking calculated steps to strengthen its position in the cutthroat sports betting industry. The acquisition of Angstrom, a business that specializes in predictive modeling and analytics, by the corporation, which was first reported in July, has now been officially verified. Entain has also agreed to make contingent payments totaling up to £122.0 million over the following three years.

A Strategic Acquisition for Enhanced Betting Experience

Entain positions itself as the only international operator able to offer in-house forecasting, analytics, risk assessment, and pricing services exclusively designed for US sports betting markets with the purchase of Angstrom. It is anticipated that this improvement would considerably improve players’ overall betting experiences.

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Angstrom specializes in simulation-based predictive modeling and provides pricing and forecasting services to sportsbook clients. Its core market is the US market, and it covers a wide range of well-known contests and leagues there.

Jette Nygaard-Andersen, CEO of Entain, expressed her enthusiasm about the acquisition, stating, “Angstrom’s proprietary next-generation capabilities will unlock significant opportunities, particularly for our US sports betting offering through BetMGM. We look forward to working closely with the Angstrom team and are excited to provide our customers with an unrivaled sports betting experience.”

The newest addition to Entain’s growing portfolio is the acquisition of Angstrom. The business has actively pursued expansion through a number of strategic acquisitions, solidifying its position across a number of regions.

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SuperSport in Croatia and STS Holding, a Polish sportsbook provider, are recent purchases of Entain. The business has also completed a number of M&A bolt-on transactions, further solidifying its dominance in the sector. In order to increase its presence in esports betting, Entain finalized the acquisition of Tiidal Gaming NZ in June, which also owns Sportsflare, a developer of esports betting.

These tactical steps highlight Entain’s dedication to provide its consumers a varied and complete betting experience while bolstering its worldwide position in the quickly changing sports betting industry.

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