In a significant step, AB Trav och Galopp (ATG), a reputable gaming firm with Swedish roots, and Kambi, a well-known provider of sports betting solutions, have extended their long-standing cooperation. This agreement, which started in 2018, is expected to become stronger as long as Kambi keeps providing its complete sportsbook service.
ATG’s wide network of approximately 1,500 outlets in Sweden will receive Kambi’s full sportsbook solution, which covers both online and retail sports betting, under the conditions of this extended cooperation. Through this partnership, Kambi demonstrates its dedication to providing its business partners with cutting-edge sports betting technologies.
Kambi’s Strategic Approach
Kambi’s co-founder and CEO, Kristian Nylén, expressed the company’s enduring strategy to support market leaders and those with the potential to lead. Nylén stated, “Our strategy has always been to power market leaders or those with the potential for market leadership. In ATG, we have a valued partner that has achieved just that since launching with Kambi in 2019.”
Flexibility is essential in a market that is highly competitive. Nylén stressed the need of providing a sportsbook that enables operators to stand apart. He further emphasized how this alliance demonstrates Kambi’s capacity to provide long-lasting value to its network of partners.
The CEO of ATG, Hans Lord Skarplöth, gave his opinion on the partnership and acknowledged the critical part Kambi’s high-end sportsbook technology has played in their development and success. In order to continue this fruitful collaboration and give their devoted consumers thrilling sports betting experiences, Skarplöth underlined the company’s enthusiasm.
Another notable accomplishment for Kambi, which has seen substantial development and expansion, is the renewal of the relationship. It emphasizes the firm’s commitment to developing durable connections with significant figures in the sports betting sector. Notably, this development fits in with Kambi’s larger aim of providing its partners with cutting-edge technology and knowledge to help them succeed in a highly competitive environment.
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