Pragmatic Play Expands Partnership with 1xBet to Introduce Bespoke Live Casino Game Show

Leading iGaming content provider, Pragmatic Play, is set to enhance its collaboration with 1xBet by launching a custom Live Casino game show named Wheel of Luck.

This tailor-made version for 1xBet draws inspiration from Pragmatic Play’s highly popular Mega Wheel™ game show, thereby expanding the operator’s existing Live Casino game offerings from the provider. 1xBet was among the first brands to embrace Pragmatic Play’s full suite of Live Casino content, in addition to its extensive portfolio of slots, bingo, and scratch cards.

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The introduction of this bespoke product represents the latest step in Pragmatic Play’s efforts to offer customized solutions to its partners. Alongside its impressive array of dedicated studios, customizable tables, and branded gaming experiences, Pragmatic Play aims to elevate the Live Casino experience for operators seeking tailored solutions to engage players worldwide.

Irina Cornides, Chief Operating Officer at Pragmatic Play, highlighted the successful partnership with 1xBet, noting that Wheel of Luck is a unique game show crafted especially for the brand. She emphasized that collaboration with the 1xBet team allowed them to adapt the beloved Mega Wheel™ format, ensuring players enjoy a seamless gaming experience integrated with the operator’s branding.

Maria G at 1xBet expressed satisfaction with Pragmatic Play’s Live dealer products over the past four years, and she believes this collaboration will strengthen further with the introduction of their bespoke game. She looks forward to expanding their Live games customer base with this engaging new release.

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