Fanatics Betting & Gaming Ventures into iCasino Space

Fanatics Betting & Gaming, the online and retail sports betting division of Fanatics Holdings, is making strategic moves to enter the iCasino sector. The company recently concluded the beta-testing phase of its Fanatics Sportsbook app and has since expanded its reach into Tennessee, Ohio, Massachusetts, and Maryland.

Fanatics Betting & Gaming plans to diversify its offerings by venturing into online casino gaming. According to Ari Borod, the Chief Business Officer at Fanatics Betting & Gaming, this move aligns with their long-term strategy. While the company will maintain its strong focus on sports betting, Borod recognizes the significance of iCasino as a viable business avenue.

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Casino & Sports

Borod acknowledges the need to cater to bettors who are interested in both sports wagering and online casino gaming, thereby preventing them from turning to competitors. The strategy is to give customers what they want, addressing the demand for a comprehensive betting and gaming experience.

Fanatics Betting & Gaming aims to launch its online casino in U.S. states where casino gambling is legal and supported by legislators. The company acknowledges that being the first in this space is not feasible at this point, but they are determined to excel and become leaders in the industry. Borod believes that innovation is lacking in the online casino sector and sees an opportunity for Fanatics to make a significant impact through hard work and dedication.

While the initial focus remains on sports betting, Fanatics Betting & Gaming is planning a strategic rollout of its iCasino offerings. Currently, none of the states where Fanatics has introduced its sportsbook app allow legal casino gambling. However, the company is eyeing states like Michigan, West Virginia, and Pennsylvania, where online casinos are already operational.

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The anticipated launch of Fanatics’ iCasino is expected to take place either by the end of this year or early next year, depending on the company’s pursuit of perfection. Fanatics Betting & Gaming is committed to delivering a top-notch online casino experience to its customers and is poised to make a significant impact in the growing iCasino market.

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