FSB and PLYMKR Forge Multi-Year Retail Channel Partnership

FSB, a global sports betting and iGaming platform provider, has announced a significant and multi-year retail channel partnership with sports technology supplier PLYMKR. This strategic alignment is set to reshape the retail betting landscape in the UK and Irish markets.

As part of this partnership, PLYMKR, based in London, will have exclusive distribution rights for FSB’s award-winning retail technology stack, which includes Self-Service Betting Terminals (SSBT), Electronic Point of Sale (EPOS) systems, Companion App, and Odds Display solutions. PLYMKR will take on the responsibility for both the commercial and technical development of this retail stack.

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Despite this shift, the product will remain seamlessly integrated into FSB’s Managed Trading Service through its multi-channel back-office platform. Additionally, FSB will retain a shareholding in PLYMKR, emphasizing the long-term nature and collaborative spirit of this partnership.

This strategic move follows FSB’s strategic review in December 2022, led by CEO Adam Smith, where the platform provider decided to focus exclusively on core markets and products. They also identified opportunities for growth through channel partnerships.

Russell Colvin, Global Channel Partner Manager at FSB, expressed enthusiasm about this new era for FSB, saying, “With a renewed increased laser-like focus on our core products, we look forward to further strengthening the rapid global growth of our premium sportsbook, comprehensive casino aggregation, and highly scalable empowering platform while actively welcoming new channel partnerships across our modular product portfolio.”

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Jamie Maskey, Chief Commercial Officer at PLYMKR, sees this partnership as a milestone moment for the company. PLYMKR, highly regarded for its sports technology solutions, is eager to collaborate with FSB and further enhance the retail stack’s development. Maskey stated, “This partnership will fuel a long-awaited change in choice and methodology for the retail markets in many parts of the world.”

The alliance between FSB and PLYMKR is poised to bring innovation and fresh opportunities to the retail betting sector, benefiting both existing and potential customers in the UK, Ireland, and beyond.

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