Playson, the fast expanding digital entertainment provider, has strengthened its presence in the Swiss market by collaborating with Pasino, the online brand of Casino Du Lac Meyrin SA.
This latest agreement strengthens Playson’s position in the Swiss iGaming sector, where it currently works with seven of the top ten operators. Playson’s immersive slot games will be integrated into Pasino’s online offering, boosting the company’s reach in a rapidly growing market.
Pasino.ch, established in 2019, has made significant strides in the Swiss market over the past four years. It is the online brand of Casino Du Lac Meyrin SA, which is part of Groupe Partouche, one of the largest French-brand operators. Groupe Partouche has a substantial presence in Europe and North Africa, with numerous land-based casinos in countries such as France, Switzerland, Belgium, and Tunisia.
Through this partnership, Playson will extend its audience reach in a market where it has already established a strong presence. The company’s portfolio includes popular slot titles from its successful Hold and Win series, such as Crown and Diamonds, Wolf Land, and 3 Pots Riches.
Blanka Homor, Sales Director at Playson, expressed enthusiasm about the partnership, highlighting Playson’s ability to resonate with local players and engage them effectively. Playson’s expanding portfolio aligns with its goal of achieving ambitious objectives in 2023.
Rupert Ecker, Managing Director at Pasino, emphasized the popularity of Playson’s engaging titles among Swiss players and the excitement of showcasing them on Pasino’s platform. Pasino is committed to partnering with industry-leading providers, and Playson is a prime example of this.
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