PokerStars VR Transforms into Vegas Infinite in Rebranding Effort

PokerStars VR, the trailblazing virtual reality product of Flutter’s PokerStars brand, has embraced a fresh identity, transitioning to “Vegas Infinite.” This move is integral to the complete transformation of the free-to-play social casino video game.

Vegas Infinite, with close to five years under the PokerStars VR banner, unveils a fresh era of the game. It steps up as a premier virtual entertainment hub.

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Excitingly, players can now immerse themselves in a meticulously designed 3D cityscape. Within Vegas Infinite, they can explore personalized suites, opulent casinos, and elite rooftop getaways. Moreover, the game’s expansion to a new platform enables PC users to dive into the VR world on platforms like Steam VR and Meta Quest VR, eliminating the need for a headset.

Flutter, a leader in innovative solutions, fosters growth across its diverse brand range. Its unique “Flutter Edge” allows for resource sharing, ensuring brands like PokerStars stay ahead of the curve. This collaboration aids in enhancing the user experience by leveraging insights from various Flutter segments.

PokerStars VR debuted in 2018, offering a novel VR poker experience. Players could engage in real-time chats while enjoying different settings. Flutter’s 2021 acquisition of the brand further propelled its development pace.

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The revamped platform now boasts a myriad of games including blackjack, roulette, and slots. Additions like Spin & Go poker, MTTs, and the Metaverse Poker Tour (MPT) further enrich the offering. Vegas Infinite also introduces luxurious features like personal dressing rooms, Casino One’s premium floor, The Gallery casino for elite players, and an exclusive Rooftop area showcasing the cityscape.

Prioritizing user safety, Vegas Infinite integrates ToxMod, a cutting-edge AI chat monitor, supporting the game’s moderation crew. Players benefit from enhanced safety features, allowing for game timeouts, spending caps, and customized in-game interaction controls.

James O’Reilly, PokerStars’ leading figure in VR & Innovation, reflected on the journey, stating, “As we approach our fifth anniversary, it’s incredible to think how far our game has come. Today, we’re much more than poker and much more than VR. Vegas Infinite is where we’re taking our players next and there’s lots more in store.”

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