Pragmatic Play Expands Partnership with William Hill to Offer Live Casino Games

Pragmatic Play, a leading iGaming content supplier, has expanded its worldwide reach through a relationship with William Hill, a subsidiary of 888 Holdings. Pragmatic Play will supply William Hill with its live casino portfolio under this new deal, improving the UK-based operator’s live casino products for its British audience.

Pragmatic Play’s live casino portfolio comprises a selection of exciting live dealer games including roulette, blackjack, and baccarat, giving William Hill clients with an immersive and pleasurable gaming experience. Pragmatic Play will also provide its partner with a number of fascinating game show goods, including Sweet Bonanza CandyLand, Mega Wheel, and the forthcoming Vegas Ball Bonanza.

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This partnership expands on the two firms’ existing connection. Since 2017, Pragmatic Play has supplied slot games to William Hill’s UK business. Recently, William Hill partnered with Play’n GO to provide a retail version of the famous slot game “Book of Dead.”

Pragmatic Play’s expertise in live dealer products and dedication to offering high-quality gaming experiences was lauded by Richard Atkinson, Global Head of Live Casino at 888 Holdings. He emphasized the two firms’ excellent six-year cooperation and expressed excitement about incorporating Pragmatic Play’s live casino games onto their platform.

Irina Cornides, Chief Operating Officer at Pragmatic Play, acknowledged William Hill as a renowned global brand in the industry. She expressed Pragmatic Play’s delight in expanding its existing relationship with this leading UK operator and emphasized their dedication to creating exceptional gaming experiences, from traditional titles to innovative hybrid products.

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