Kindred, a global gaming company, has formed a strategic alliance with EveryMatrix’s OddsMatrix Sports Data Services to improve its sportsbook capabilities and consumer experiences. Kindred has teamed with OddsMatrix Sports Data Services, a comprehensive data solution that provides real-time betting odds, scores, and settlements for both esports and traditional sports events, to accelerate the launch of its planned own sportsbook.
Kindred and OddsMatrix’s relationship allows Kindred’s sportsbook to access a multitude of high-quality data for a variety of sports, including basketball, football, tennis, and ice hockey. This data injection is expected to improve client experiences by providing better odds and expanded betting alternatives.
OddsMatrix Sports Data Services is a well-known name in the business, having been picked by a number of notable sports betting providers. The organization has a lengthy history of gathering and supplying real-time sports data, allowing operators to provide unique odds and settlements that distinguish them in a competitive industry. OddsMatrix covered over 100 sports in the previous year alone, delivering an amazing 700 betting kinds across a staggering 1.5 million events.
OddsMatrix recently announced the debut of its Fast Markets option, which was intentionally scheduled to coincide with the next soccer season. This invention allows the company’s partners to interact with their clients in real time by providing new betting alternatives.
Ben Colley, Kindred’s group head of trading, expressed the importance of historical and real-time data in generating precise and innovative markets. Colley emphasized that the collaboration with OddsMatrix equips Kindred’s Quant Analysts and Data Scientists to take their internal research and development efforts in modeling to new heights. He underlined the significance of data feeds and technology in crafting an engaging product.
“In order to develop the most robust models to generate the most innovative and accurate markets, we needed both historical and a real-time provision of data of the highest possible resolution.”
Erik Nyman, EveryMatrix’s president of Americas, echoed the excitement surrounding the partnership. Nyman highlighted Kindred’s global recognition and reputation as a trusted operator with a strong presence in various regulated gambling markets. Nyman concluded by expressing EveryMatrix’s enthusiasm in contributing to the expansion of Kindred’s sportsbook.
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