BlueBet Faces Significant Fine for Advertising Breach in Victoria

The Victorian regulatory organization VGCCC is now investigating BlueBet for breaking state advertising restrictions. The allegations come from the placement of three gambling adverts on Victoria billboards over a two-week period last year, from August 29 to September 11, 2022.

BlueBet’s activities, according to the VGCCC, violated section 4.7.1 of Victoria’s Gambling Regulation Act 2003. This clause expressly forbids the display of static gambling adverts in particular areas. Public transportation infrastructure, within a 150-meter radius of school perimeters, and on or above public roadways, road infrastructure, or road reserves are examples of such prohibited locations.

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BlueBet may suffer repercussions as a result of the claimed violation. Each violation receives 120 penalty points, which are worth $184.92 at the time of the crime. BlueBet’s total penalty for 43 infractions of the specified regulation might amount to approximately $1.0 million.

BlueBet’s precise fine will be established during a subsequent court session. The VGCCC will not make any additional comments until the judicial processes are completed. VGCCC Director of Regulatory Services Jason Cremona reaffirmed the commission’s commitment to ensuring industry compliance.

Cremona emphasized the VGCCC’s zero-tolerance approach to noncompliance, particularly when it contributes to gambling-related damage. Following an online complaint from a concerned member of the public, the VGCCC launched its inquiry. Cremona urged community members to report non-compliant activity, assuring the regulator’s aggressive response to suspected violations by gaming operators.

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BlueBet’s accusations emphasize the necessity of following regional advertising restrictions in the gaming sector. The operator’s reaction and any further steps will throw more insight on the case’s outcomes and ramifications for responsible advertising practices in Victoria.

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