Play’n GO, a notable online gambling firm founded in Sweden, has strengthened its position in the US online gaming market through a strategic partnership with Rush Street Interactive (RSI), a known betting and gaming behemoth. The collaboration was officially announced on Thursday, and it represents a huge step forward for both companies, as Play’n GO’s compelling gaming library finds a new home on RSI’s BetRivers platform.
Play’n GO has opened the way for its spectacular game offers to adorn the BetRivers platform through a vital content arrangement. This smart acquisition allows BetRivers to add games from Play’n GO’s famous casino entertainment catalog to its gaming selection. Players in major regions like as New Jersey and Michigan can look forward to a diverse selection of fascinating games, including popular titles such as Rise of Merlin, Fire Joker, and KISS: Reels of Rock.
The relationship with Play’n GO complements RSI’s forward-thinking objective of expanding its gaming variety. This cooperation not only expands BetRivers’ capabilities, but also demonstrates RSI’s dedication to providing exceptional and immersive gaming experiences to its fast increasing client base. The change is expected to be favorably received by Play’n GO users looking for unique and interesting gaming material.
This collaboration is more than just a content contract for Play’n GO; it is a strategic step toward wider penetration of the North American market. Play’n GO hopes to engage new audiences and boost gaming experiences in Michigan and New Jersey by making its compelling games available to users in these states. The smooth integration of Play’n GO’s content onto RSI’s platform demonstrates the two companies’ technical synergy.
Simultaneously with the announcement of the US-facing partnership, Play’n GO unveiled the launch of Honey Rush 100, a sequel to its popular Honey Rush game from 2019. This latest addition showcases a hexagonal grid layout and an array of rewarding features that promise thrilling gameplay experiences.
Richard Schwartz, CEO of RSI, expressed the company’s dedication to delivering exceptional experiences to its expanding customer base. The collaboration with Play’n GO aligns with this vision, offering players access to some of the most celebrated games from the renowned iGaming content provider. Schwartz lauded Play’n GO’s portfolio for its uniqueness and innovation, expressing optimism about the partnership’s potential for long-term success.
Magnus Olsson, Chief Commercial Officer at Play’n GO, conveyed the company’s enthusiasm about entering the US market with RSI. He praised RSI’s expertise and market position, highlighting their shared goal of ensuring player safety. Olsson affirmed Play’n GO’s commitment to delivering captivating gaming experiences to BetRivers’ clientele and expressed confidence that this collaboration would mark the beginning of a fruitful journey in the US gaming landscape.
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