Rank Group Extends and Strengthens Partnership with Kambi

Kambi, a leading B2B provider of sports betting services, has announced the expansion of its longstanding cooperation with the prestigious Rank Group in an exciting step that emphasizes their dedication to mutual success. Since 2016, this dynamic partnership has blossomed, and the extended deal is intended to catapult both organizations to even higher heights.

Kambi’s extensive portfolio of solutions served as the foundation for this collaboration. Rank Group has enhanced its sports betting experience by leveraging cutting-edge artificial intelligence and Kambi’s tracking capabilities. Furthermore, by combining an intelligent bet creation tool with a first-rate horse racing product, Rank Group has been able to construct a wide and entertaining portfolio for its consumers.

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Rank Group’s reliance on Kambi’s expertise in sports betting is exemplified by the launch of three successful sports betting brands on the Kambi platform. Notably, Grosvenor Sport, Enracha, and the recently introduced Spanish sportsbook YoSports have all been nurtured through this formidable partnership.

Tom Orton, the Director of Sports at Rank Group, expressed his enthusiasm for the extended collaboration, citing the impressive 80% surge in Grosvenor sportsbook revenues over the past year, attributed to Kambi’s unwavering support. Orton’s vision for Rank Group as the premier sportsbook operator for fans is further bolstered by this partnership’s extension, paving the way for a future marked by innovation and fan-centric experiences.

Kristian Nylén, the Co-founder and CEO of Kambi, reciprocated the sentiment, underscoring the company’s pride in fortifying its bond with Rank Group. Nylén expressed eagerness to enhance the operator’s sports betting brands with Kambi’s exceptional sportsbook content and solutions. This sentiment was echoed by Nylén’s recognition of Rank Group as a valued partner and his commitment to nurturing their sports betting ambitions.

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Kambi’s recent Q2 results have validated its strong performance across multiple metrics, exemplifying an encouraging period for the company. These achievements are punctuated by Kambi’s knack for securing pivotal agreements with tier-one partners, a testament to the company’s prowess and reputation in the industry.

The company’s recent acquisition of a B2B permit in Sweden further solidifies its presence, aligning seamlessly with the nation’s newly-introduced regulations for B2B companies. This strategic move exemplifies Kambi’s dedication to compliance and adaptability in a dynamic industry.

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