On Monday, the UFC and social casino Roobet.fun announced their strategic partnership, which is intended to change the landscape of mixed martial arts fan engagement. The multi-year arrangement offers an intriguing mix of inventive branding, exclusive content, and thrilling sweepstakes packages, all of which are designed to fascinate UFC’s global audience of over 243 million users.
As part of the agreement, Roobet.fun will have its branding shown in the Octagon at select UFC Pay-Per-Views and Fight Nights. The social casino will also appear as a Presenting Partner in certain episodes of UFC’s acclaimed “Embedded” series, giving fans unique access to behind-the-scenes moments as fighters prepare for their forthcoming contests.
One of the partnership’s standout features is the promise of exclusive original content created in collaboration between UFC and Roobet.fun. This exclusive content will be delivered across UFC’s social media channels and digital platforms, catering to the different preferences of millions of UFC fans around the world.
UFC and Roobet.fun are collaborating to provide fans with once-in-a-lifetime opportunities through amazing sweepstakes packages. Winners will get a variety of in-person prizes, including exclusive UFC event tickets, immersive post-fight Octagon tours, meet and greets with their favorite UFC fighters, and VIP tours of the prestigious UFC Performance Institute in Las Vegas. The institute, famed for its cutting-edge research and state-of-the-art facilities in sports and mixed martial arts training, will provide spectators with a memorable experience.
One important component of the collaboration is the establishment of an annual Brand Ambassador fund. This fund will give the collaboration new life by facilitating appearances, content production, and creative initiatives using UFC athletes. The engagement of these illustrious fighters will definitely heighten the bond between Roobet.fun and UFC fans.
UFC’s Senior Vice President of Global Partnerships, Grant Norris-Jones, expressed delight about the collaboration. Roobet.fun, he said, is an innovative online gambling platform that provides a captivating user experience through its free-to-play social casino. Norris-Jones feels that this forward-thinking approach to gaming is perfectly aligned with the UFC’s vision and will definitely appeal with the organization’s ardent following.
Anthony Brennan, Co-Founder and Head of Partnerships at Roobet.fun, emphasized the brand’s lengthy history with the MMA community. The social casino is already well-known for its support of famous UFC fighters such as Alex Pereira, Charles Oliveira, Brandon Moreno, and Marlon “Chito” Vera. Roobet.fun has also made a name for itself with entertaining MMA podcasts such as “Champions Corner,” hosted by former UFC flyweight champion Brandon Moreno, “Chute Boxe,” hosted by Diego Lima, head coach and manager of the renowned Chute Boxe Academy in Brazil, and “On the House,” hosted by MMA agent Jason House.
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