Scuderia Ferrari has forged a formidable partnership with the esteemed Marina Bay Sands hotel chain, marking a milestone collaboration that spans two years. The illustrious Singapore-based company, renowned for its unparalleled hospitality standards, is set to elevate its offerings by aligning with the dynamic world of Formula 1 through an array of dedicated activations.
The symphony of luxury and ambition resonates as Scuderia Ferrari welcomes Marina Bay Sands into its esteemed partner family. This convergence of two iconic brands, both fueled by an unwavering pursuit of excellence, paves the way for the creation of immersive experiences that promise to resonate deeply with fans and customers alike.
The partnership between Scuderia Ferrari and Marina Bay Sands opens the gateway for an array of engaging activations that bring the excitement of Formula 1 closer to the hotel chain’s discerning clientele. This harmonious alliance envisions a tapestry of meaningful and memorable encounters, with the eagerly anticipated Formula 1 Singapore Grand Prix poised to be a captivating highlight.
Echoing the sentiment of this alliance, Paul Gandolfi, Head of Partnership Development at Scuderia Ferrari, expresses delight at the convergence of two brands symbolizing luxury and unrelenting pursuit of quality. With the shared vision of delivering unparalleled experiences, the collaboration is set to unveil a tapestry of captivating moments that celebrate the essence of Formula 1.
The stage is set for an electrifying spectacle as the Singapore Formula 1 race weekend, scheduled from September 15th to 17th, takes center stage at the iconic Marina Bay Street Circuit. A captivating blend of speed, skill, and adrenaline, the event promises to be a perfect canvas for the partnership’s activations to unfold.
Immersive experiences come to life as Marina Bay Sands unveils a series of “partnership activations.” The spotlight shines on Ferrari Formula 1 drivers Charles Leclerc and Carlos Sainz Júnior, alongside the illustrious team principal and general manager Frederic Vasseur. A striking highlight of this partnership is the display of a replica Ferrari SF90 Formula 1 car, set to grace the lobby area of Marina Bay Sands’ Tower 1 from September 11th to 18th.
The exuberance of the partnership finds expression as the three-tower Marina Bay Sands property is elegantly bathed in a resplendent “Ferrari red” hue during the thrilling race weekend. This visual tribute to Ferrari’s legacy is a testament to the power of collaboration and shared aspirations.
Paul Town, Director of Operations for Marina Bay Sands, encapsulates the essence of this synergy as he underscores the shared commitment to excellence. The partnership is a harmonious blend of two entities that strive relentlessly to redefine benchmarks and curate unparalleled moments for their audiences.