Barcelona emerges victorious in the fierce bidding battle to host Clarion Gaming’s esteemed ICE and iGB Affiliate conferences starting from 2025. The decision comes following a rigorous six-month evaluation process, with Barcelona outshining contenders Madrid, Paris, and long-time host London for the ICE event. In a synchronized move, iGB L!VE is set to relocate to London in the same year.
The formidable ICE event bids farewell to its longstanding home in London and bids hello to a fresh beginning in the vibrant city of Barcelona. Partnering with event strategy and location specialist Equimore, the ICE relocation project meticulously evaluated over 30 variables, encompassing elements such as venue suitability, city infrastructure, and logistical efficiency. The ICE advisory board, comprising international gaming brands, wholeheartedly supports this momentous decision.
The 240,000 square meter Fira de Barcelona will become ICE’s new playground, hosting the event under a five-year contract from 2025 to 2029. The upcoming 2025 edition is scheduled for January 20-22, marking an exclusive venue and city experience for participants and exhibitors.
Clarion Gaming Managing Director Alex Pratt cites Barcelona’s exceptional bid as a compelling mix of world-class facilities, top-notch hospitality infrastructure, seamless logistics, and promising ROI for attendees. This move is poised to foster a powerful partnership between the global gaming industry, Fira de Barcelona, and the public and private stakeholders in Spain. Pratt envisions a transformative legacy for the future, underpinned by this strategic collaboration.
Acknowledging the intricate nature of the decision-making process, Pratt extends gratitude to global industry stakeholders for their valuable insights and Equimore for meticulously overseeing the endeavor. The selection process, Pratt notes, was intricate and customer-centric, pinpointing the city that aligns best with the strategic vision for the future and can seamlessly host two high-caliber events catering to the diverse needs of the gaming community.
Notably, this comprehensive evaluation also spells a change of scenery for iGB L!VE, relocating from Amsterdam to ExCeL London in 2025. Pratt takes a moment to commend ExCeL London for their unwavering support over the past 12 years, instrumental in propelling ICE and iGB Affiliate into leading live events within the B2B and affiliate sectors.
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