As it prepares to grow its business in Latin America, Pragmatic Play is further consolidating its partnership with the Betsson Group by bringing Spanish roulette to Betsafe. The deal gives Betsafe a competitive edge in this expanding market by enabling Betsson Group to take use of Pragmatic Play’s established reputation and widespread appeal in the area.
Longstanding Partnership Yields Success
Pragmatic Play and Betsson Group’s cooperation encompasses several brands and nations, showcasing a solid and effective alliance. Irina Cornides, Chief Operating Officer at Pragmatic, emphasized the significance of providing a personalized and localized experience for roulette players, stating, “Pragmatic Play has been going from strength to strength in Latin America, and we are excited to bring our roulette wheel with Betsafe as it expands into the region.”
Betsson Group Expanding its Reach
The renowned gambling website Betsafe, which was launched in 2006, is well known for being very well-liked in the Nordic and Eastern European regions. The company is now making substantial efforts to penetrate the expanding Latin American market. The addition of Pragmatic Play’s roulette option is expected to increase Betsafe’s appeal to players who speak Spanish and strengthen its position in the area.
Innovative Live Casino Experience
The live casino brand from Pragmatic Play is innovative and adaptable, allowing operators to brand and alter the setting to fit their tastes. Modern technology provide operators total control over the appearance and feel of the game, increasing player engagement and happiness.
Continued Growth and Collaboration
The partnership between Pragmatic Play and Betsson Group is still paying off, as seen by prior successes like the provision of the live casino brand to Betsson’s Swedish operator Jalla Casino. The Betsson Group’s Andrea Rossi, Commercial Director for Southern Europe and Latin America, expressed assurance in the realistic roulette experience, saying, “We are delighted to bring it to our Betsafe customers. We are confident that our players will enjoy the immersive roulette experience and look forward to working together in the foreseeable future.”
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