Glitnor Group, the fast-growing firm recognized for the successful B2B brand Swintt, has announced a significant investment to strengthen its presence in the US iGaming sector. Glitnor announced that it will buy a 37.5% ownership in PlayStar Gaming Group, a leading operator in New Jersey, as part of its North American expansion strategy.
The investment will be made through Glitnor Ventures, a Glitnor Group initiative that supports and invests in growing firms. Glitnor hopes to strengthen its footprint in the US market and assist PlayStar Gaming Group’s continuous expansion by strategically cooperating with PlayStar.
In August of last year, PlayStar entered the New Jersey iGaming market and swiftly ascended to become a dominant operator in the state. The online casino’s success may be due to its specialized services for residents of the Garden State, as well as a large choice of online and physical bonuses and promotions. In its first year of business in New Jersey, PlayStar’s specialized strategy has earned a growing customer base and exceeded expectations.
Glitnor’s strategic investment is expected to accelerate PlayStar’s growth and expand its footprint not just in New Jersey, but also in other states across the United States. The relationship between Glitnor and PlayStar promises to be beneficial to both parties, enabling further success in the competitive US iGaming sector.
Per Hellberg, CEO of PlayStar Casino, expressed excitement about collaborating with Glitnor Group, noting that Glitnor’s investment and assistance will catapult PlayStar to new heights in 2023 and beyond. He stressed that Glitnor’s investment and support will help PlayStar secure its position as the leading online casino in the burgeoning US market.
Glitnor co-founder Jörgen Nordlund stressed that PlayStar was the ideal partner for their US expansion strategy. He emphasized the success of PlayStar’s launch, which he attributed to its localized strategy and distinctive activations. Nordlund expressed optimism about Glitnor’s future growth potential through 2023.
With Glitnor Group’s strategic investment, PlayStar Gaming Group is well-positioned to improve its position in New Jersey and embrace new chances for expansion in the rapidly developing US iGaming sector. The collaboration of the two organizations pave the way for interesting innovations and more success in the US online casino market.
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