Pariplay Strikes Content Deal with DraftKings, Introduces Konami Games to New Jersey Players

Pariplay, a leading iGaming aggregator and supplier and a NeoGames vertical, has achieved great progress in its partnership with DraftKings, a top-tier US iGaming and sports wagering operator. Pariplay now has access to Konami Gaming’s exciting portfolio of titles, allowing them to provide compelling gaming experiences to DraftKings users in New Jersey for the first time.

This is not the first time Pariplay and Konami have collaborated. Their previous B2B relationship was effective in bringing Konami’s content to Pariplay’s cutting-edge Fusion® aggregation platform. Their combined success in Fusion has surely built the framework for this new initiative, including Pariplay’s B2C cooperation with DraftKings, a respected behemoth in the US gaming sector.

DraftKings, an industry leader, is using this transaction to strategically grow its presence in New Jersey. DraftKings intends to develop its platform with frequent additions of high-quality content, retaining its position as a market leader, by adding fresh and exciting Konami content into the state’s gaming ecosystem.

With Konami’s collection of popular land-based casino titles recognized with innovation and quality, DraftKings is able to offer players a thrilling combination of classic favorites and modern top titles thanks to their easy integration into the Fusion® platform. Konami’s games, which are known for providing unique and immersive experiences, are expected to resonate favorably with DraftKings’ consumer base in the Garden State.

DraftKings’ quest for future iGaming expansion has been fueled by the successful rollout of content in New Jersey and Michigan. As earlier ventures, such as Pariplay’s Wizard Games, demonstrated their potential, the increasing trust between partners encourages the pursuit of this enticing New Jersey offer.

This partnership places Pariplay as a top aggregation platform in North America, in addition to enhancing DraftKings’ stable market position. The seamless collaboration of major brands like DraftKings and Konami is a watershed moment, leveraging the power of a massive audience and paving the road for a memorable gaming experience.

Pariplay’s VP North America, Shivan Patel, expressed his delight, recognizing DraftKings and Konami as renowned brands in North America and around the world. With Konami’s legacy in the land-based sector readily translating to online gamers, the potential of this debut via DraftKings’ platform is genuinely huge, heralding an exciting new era for all concerned.

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