Pragmatic Play Expands Presence in Finland with Veikkaus Partnership

Pragmatic Play, a renowned iGaming content supplier, has launched its first collaboration in Finland with Veikkaus Oy, the state-owned lottery, casino, and betting operator. Players in Finland will be able to experience a variety of Pragmatic Play’s popular slot games, including Sugar RushTM and Gates of OlympusTM, as well as other player favorites like Big Bass BonanzaTM and The Dog House MegawaysTM, as a result of the collaboration.

Pragmatic Play’s breakthrough into the Finnish market is marked by this strategic arrangement, which strengthens the company’s position in Europe. Merkur Sports and Swiss Casinos have recently signed partnerships in the region, demonstrating the company’s ambition to extending its footprint throughout regulated European markets.

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Veikkaus, created in 2017 by the merger of Fintoto, Finland’s Slot Machine Association (RAY), and Veikkaus, is in charge of all gambling games available in Finland. The Finnish gaming system is built on the principle of exclusive right, with the goal of ensuring responsible gaming operations and preventing gambling-related fraud while protecting players’ legal rights. Veikkaus’s entire earnings is distributed to numerous beneficiaries in areas like as culture, sports, science, youth work, social welfare, health, and the equestrian industry.

Pragmatic Play‘s Chief Operating Officer, Irina Cornides, expressed satisfaction in collaborating with Veikkaus to bring their renowned slot games to Finnish players for the first time. She underscored the collaboration’s importance in terms of increasing their footprint in regulated European markets, as well as their shared commitment to player protection and corporate social responsibility. Pragmatic Play is committed to providing a safe and enjoyable gaming environment while also helping charitable organizations in the countries in which it operates.

According to Jan Hagelberg, Chief Product Officer at Veikkaus, the company is constantly striving to improve its offers and provide the best entertainment experiences for Finnish players. Veikkaus hopes to improve the client experience and strengthen its position as the leading operator in Finland by adding Pragmatic Play’s popular slot games to their repertoire. Hagelberg is confident that Pragmatic Play’s renowned titles, such as Sugar RushTM and Big Bass BonanzaTM, will be well received by their gamers.

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