Boldplay, the acclaimed provider of casino software, has confirmed its partnership with Gibraltar-based Lottoland. This arrangement is designed to extend Boldplay’s vast portfolio of casino content to Lottoland’s platform.
This new collaboration empowers Lottoland’s substantial international clientele of over 17 million players with access to almost 100 high-quality games from Boldplay. These include popular recent additions like the Cyberpunk-inspired Cyborg City and the adrenaline-fueled dual reel game, Warriors & Warlocks.
Labelled as a strategic partnership, this move allows for direct integration of Boldplay into the Lottoland platform, thereby boosting Boldplay’s visibility across the 15 global markets where Lottoland currently operates.
Lottoland, traditionally renowned for its wide array of global lotto games, has been progressively diversifying its offerings in recent years. The addition of sportsbook, bingo, and casino gaming has bolstered its product portfolio, with this latest partnership expected to significantly enhance the latter.
Incorporating Boldplay’s variety of offerings, from cutting-edge video slots and table games to virtual scratch cards and bingo and keno releases, this integration will broaden the assortment of top-notch casino titles on Lottoland. Moreover, it will help familiarize the Boldplay brand to a fresh cohort of customers.
Lottoland players will henceforth experience Boldplay’s exclusive features, including the signature Boldplay Spins, across all slot games. They’ll also have a chance to win in-house jackpots, an offering unique to Boldplay.
Both parties anticipate this collaboration as a crucial stride in their continuous growth and development. The partnership promises to bring considerable commercial benefits and a potentially long-lasting and fruitful alliance.
Valli Fragoso, Boldplay’s Chief Executive Officer, shared her excitement about the partnership, saying: “We’re delighted to be teaming up with a platform of the stature of Lottoland for a new strategic partnership that will allow us to distribute our premium range of casino content to customers in a number of key markets.”
Nigel Birrell, Lottoland’s Group CEO, echoed these sentiments, stating: “Giving our 17+ million customers access to new and exciting content is key to driving our business forward and attracting new players. We are pleased to be working with Boldplay and look forward to getting their range of games live on our site.”