The Independent has engaged into a collaboration with Gambling.com Group to supply sports betting and online casino content to its readers, which is an exciting development for all sides. The agreement intends to improve The Independent’s digital experience for its readers by providing a dedicated section on its website with interesting and instructive gaming material. The partnership with Gambling.com Group is a big step forward for the publication as it develops its revenue streams outside traditional advertising.
The Independent’s Managing Director, Christian Broughton, expressed his delight for the cooperation, noting the significant experience Gambling.com Group provides to the UK market. With over 15 years of successful business operations, the affiliate has a plethora of established agreements with notable online gambling brands. Broughton praised the collaboration, emphasizing the benefits to The Independent.
The Independent’s selection as Gambling.com Group’s first non-US partner demonstrates the publisher’s global brand presence and successful business model. Broughton was proud of the publisher’s size and the acclaim it has received. The Independent’s latest financial statistics show a declining reliance on traditional advertising as a source of revenue. The growth into eCommerce agreements, such as that with Gambling.com Group, is critical for developing a steady and sustainable income source that will carry the media brand forward.
The Gambling.com Group has taken the initiative to form strategic media relationships. Along with The Independent, the affiliate has worked with American publishers McClatchy Company and Gannett, indicating the affiliate’s continued development into new regions. These collaborations enable Gambling.com Group to harness its expertise and expand its reach in the rapidly expanding online gambling market.
Readers can now easily access fascinating sports betting and online casino material thanks to the development of a dedicated area on The Independent’s website. This development allows the publisher to cater to its audience’s changing interests and tastes, providing them with a comprehensive and entertaining online experience. The Independent can give high-quality material to its readers by cooperating with Gambling.com Group, which has significant experience and established partnerships.
The post The Independent Joins Forces with Gambling.com Group to Broaden Online Offerings appeared first on iGaming.org.