Play’n GO, a well-known provider of exhilarating casino experiences, has announced a ground-breaking collaboration with William Hill that will bring its famous online slot game, Book of Dead, to land-based casinos in the United Kingdom. This is the first time Play’n GO’s online slots will be available in traditional brick-and-mortar locations, with players able to enjoy the game on fixed odds betting terminals (FOBT) across William Hill’s wide network of outlets.
Book of Dead is currently available at about 100 William Hill stores, thanks to a cooperation arrangement between Play’n GO and William Hill, with plans for a full rollout across all 1,450+ venues in the coming weeks. This update allows UK users to experience the excitement of Book of Dead in both online and offline gaming contexts.
Play’n GO’s revolutionary architecture, which allows the translation of digital slots into the land-based casino area, enabled the successful retail launch of Book of Dead. This success indicates that Play’n GO’s huge library of over 300 games may be released in brick-and-mortar venues in the future. Other interesting titles, like as Boat Bonanza and Legion Gold, are expected to arrive in retail casinos in the UK.
Ian Millman, UK gaming director at William Hill, expressed his excitement for the collaboration and emphasized the company’s commitment to providing excellent gaming experiences to its players. Millman believes that UK gamers will like playing Book of Dead in physical William Hill stores just as much as they have enjoyed the online version for many years. He praised Play’n GO for being an ideal partner owing to their shared love of gaming and dedication to safe gambling.
Johan Törnqvist, co-founder and CEO of Play’n GO, described the launch as an important milestone for the company, praising his team’s hard work and skill. Törnqvist expressed excitement about leading the integration of iGaming and traditional casino gambling, highlighting Book of Dead’s long-awaited UK land-based debut. He also hinted at further research into transferring online slots into land-based settings, providing a safe approach to ensuring the industry’s future and promoting safer gambling practices.
Both Play’n GO and William Hill have a strong commitment to responsible gaming and player welfare. Törnqvist expressed confidence in the two companies’ long and profitable collaboration, underlining William Hill’s common belief in responsible gambling. This cooperation ushers in a new era of game innovation, bridging the gap between online and in-person gaming experiences.
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