Popular internet casino PlayOJO has debuted their ‘It’s Alive!’ international marketing strategy in the UK, across both digital and television platforms. This witty TV commercial, inspired by traditional movie themes of deranged scientists and reanimated monsters, is designed to boost public knowledge of PlayOJO’s live casino and gameshow offerings, products of SkillOnNet.
The commercial spot amusingly features a monster becoming animated upon discovering the live casino experience at PlayOJO, subsequently entering an attractive, vivid CGI world of gaming.
The lively campaign, a brainchild of Isobel, a London-based creative agency, first aired in the UK on July 30th, with additional markets expected to go live as the summer progresses.
PlayOJO, launched in 2017, has distinguished itself as a “fairer” online casino, with its no wagering requirements and transparent terms and conditions. A series of innovative and memorable TV advertisements entitled “Feel the Fun,” produced by some of the UK’s leading creatives, have supported the brand since its inception.
These advertisements introduced audiences to several characters such as Clint, an exasperated and unscrupulous former PlayOJO employee, a dancing Alpaca, and the unique “thumbs up.” The most recent is ‘Madame OJO,’ embodying pure fun.
Currently, PlayOJO is a well-known brand, available worldwide across various jurisdictions. Its live casino platform is prosperous, offering an array of table game variants and fan-favorite game shows like Crazy Time, Monopoly Live, and Mega Wheel.
“We want PlayOJO to be the first choice for players seeking the exhilaration and anticipation of a live casino experience online. We are thrilled to introduce our new cohesive campaign that exhibits the dynamism and enjoyable aspects of our live casino product,” said Peter Bennett, CMO of PlayOJO.
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