Understanding your prospective customers is akin to finding solutions to a crossword puzzle – the more information you possess, the quicker you can devise strategies to attract players to your virtual casino. The specialists at Slotegrator Academy have designed a brief guide to assist you in creating a comprehensive player profile.
Identifying your potential market is a precise and indispensable process. General information about the audience falls short; you require a precise, comprehensive understanding of your player’s characteristics and preferences.
Factors such as age, gender, education, and income level are just the starting point. A thorough analysis of your audience’s mindset, behaviors, gaming inclinations, cultural aspects, and playing motivations is also essential.
The typical online gambler does not fit into a singular mold. Each nation exhibits its unique set of player profiles, influenced by their cultural norms and attitudes toward gambling. It would be misleading to assume that young men in the UK share identical gaming preferences with players from Australia or Japan.
In this context, Slotegrator experts share vital statistics about several countries.
Regarding the gender difference:
Research by the University of Lethbridge indicates that Canadian males significantly dominate online gambling; while females represent 17.6% of online gamblers, males constitute 82.4%. A Geopoll research reveals that in Kenya, 69% of males and 44% of females engage in sports betting. A 2019 survey by the UKGC reports a rising trend of online gambling among both genders; 25% of surveyed males and 17% of surveyed females had participated in online gambling, marking a 2% growth from the previous year. According to the Journal of Industrial and Intelligent Information, male gamblers outnumber females in China. Similarly, in Australia, males represent a larger share of the gambler population than the general population. As per a 2017 study, while males constitute 49% of the country’s populace, they make up 54% of the gamblers. Females represent 45.8% of Australian players, albeit constituting 51% of the country’s population.
As for game preferences:
European, Australian, and Canadian players enjoy slots, casino table games like blackjack, roulette, baccarat, and betting on horseracing and football events. In India, cricket garners considerable interest for both viewing and betting. Traditional games such as hurling and Gaelic football are the expected betting choices in Ireland. African countries like Kenya, Nigeria, and others primarily place football bets on European leagues. In Latin America, gamblers predominantly bet on their national leagues.
One Australian study highlighted that men were more likely to engage in strategic gambling forms such as card games like blackjack and sports betting, whereas female gamblers favored chance-based games such as slots. However, these preferences may not hold true universally.
Asian players prefer playing games like Dragon Tiger, Sic Bo, Mahjong, which have regional origins. Indian players enjoy universal casino games along with region-specific ones like Indian Rummy, Indian Flush, and Andar Bahar.
It’s crucial to diversify the platform’s game selection: categorizing games by popularity, considering various game types, and selecting providers catering to the target market.
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