Altenar Expands Reach with Acquisition of Swedish B2B Licence

Altenar, a leading provider of sportsbook solutions, has announced that it has recently obtained a B2B license from the Swedish regulator. This remarkable achievement marks Altenar’s entry into the vibrant European market and strengthens its global presence, complementing its extensive license portfolio. With the Swedish license in hand, Altenar is well-positioned to enter the dynamic and sports betting-focused Swedish industry, which saw a 7% rise in Gross Gaming Revenue (GGR) in 2022 over the previous year.

With its robust market growth and enthusiastic consumer participation, the Swedish market has developed as a vibrant and interesting landscape for sports betting, drawing industry players. Altenar’s intention to secure a B2B license in Sweden is consistent with the company’s strategic goal of expanding its presence in important European markets. Altenar hopes that by obtaining this license, it would be able to capitalize on the country’s growing need for high-quality sportsbook solutions while also raising its global profile.

Marina Zacharopoulou, Technical Compliance Manager at Altenar, expressed her satisfaction with the achievement, stating, “We have undergone a rigorous evaluation process and have demonstrated our commitment to upholding the highest standards of quality, security, and responsible gaming.” This acknowledgement emphasizes Altenar’s dedication to maintaining excellence in its operations and underscores the company’s position as a trusted and reliable gaming software provider.

The acquisition of the Swedish B2B license adds to Altenar’s already outstanding track record of accomplishment. The company has received numerous industry accolades in the last year, including prominent prizes such as the MiGEAs, EGR Nordics, EGR Italy, SBC Latin America, and the Baltic and Scandinavian Gaming prizes. These awards demonstrate Altenar’s dedication to innovation, quality, and client satisfaction.

Altenar has cemented its place as the preferred sportsbook provider for multiple prominent operators globally, with licenses covering 13 major global markets and certifications from recognized regulatory authorities such as the UK Gambling Commission (UKGC) and the Malta Gaming Authority (MGA). The company’s commitment to providing great sportsbook solutions has earned them an excellent reputation in the market.

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