Playtech Expands Footprint in UK and Sweden with Strategic Partnership with 10bet

Playtech, a provider of gaming technology, has announced plans to expand its operations in Sweden and the United Kingdom thanks to a strategic alliance with the leading global online gambling company, 10bet. Playtech, well-known for its cutting-edge betting platform and captivating features, has been selected by 10bet as the only supplier of sportsbook services for its long-running UK operations. This partnership marks a key turning point for both organizations and enhances Playtech’s standing as a top choice for leading online sportsbook operators.

Playtech Enters Swedish Market Following Licensing Approval

Sweden’s new gambling laws, which went into effect in November, mandate that game software providers get licenses as of July 1. Major players in Europe’s enormously lucrative gambling business have benefited financially from this regulation reform. Playtech will take advantage of this and enter the Swedish market with its whole line of Player Management System/IMS, Playtech Open Platform, and other product verticals. All Playtech firms have received supplier licenses from the Swedish authority, allowing the business to forge a significant footprint in the area.

The collaboration between Playtech and 10bet highlights the growing popularity of sports betting, its essential place in Playtech’s portfolio, and both firms’ ambitious goals for international growth. Shimon Akad, Playtech’s Chief Operating Officer, stated his excitement, stating, “We are delighted to be entering into a partnership with 10bet and increasing our presence across the UK and Sweden. This partnership is a huge moment for our sportsbook offering, and we are very excited to see what both of these key markets, Sweden and the UK, bring to Playtech and 10bet. This is only the beginning of our relationship, and the opportunities are endless.”

Yuval Klein, Spokesperson for 10bet, also emphasized the significance of this collaboration, particularly in the UK market. Klein stated, “Teaming up with Playtech in the UK is truly remarkable. This partnership delivers top-tier experiences, advanced player protection tools, and sparks UK sports betting. It’s a win-win situation, fostering growth for both 10bet and Playtech, while providing our fans with an exceptional sports betting experience. We’re wholeheartedly dedicated to this collab and eagerly anticipate what the future has in store.”

With Playtech’s experience in gambling technology and 10bet’s seasoned user base of over one million bettors, this alliance is well-positioned to provide clients in the UK and Sweden with improved sports betting experiences. In order to meet the changing needs of the online gambling industry, Playtech is strengthening its position as a market leader in full sportsbook solutions.

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