Aspire Global Expands UK Reach with Metropolitan Gaming Collaboration

NeoGames S.A., a leading B2B and B2G service provider for state lotteries and other lottery operators, announced on June 1 t that its renowned iGaming subsidiary, Aspire Global, has entered into a strategic partnership with UK-based Metropolitan Gaming. This deal involves the integration of Aspire Global’s complete suite of iGaming solutions onto Metropolitan’s online gaming platform.

Enhancing Aspire Global’s Presence and Introducing New Content

The Malta-based Aspire Global aims to use this alliance to broaden its footprint in the UK and introduce its latest content to a new set of customers. This objective will be achieved by providing Metropolitan Gaming with its innovative digital suite, which features a comprehensive and secure online solution, including the industry-leading PAM, Managed Services, and casino aggregation solution.

In addition, Metropolitan Gaming will benefit from Aspire Core, Aspire Global’s proprietary PAM system. This technology will facilitate Metropolitan Gaming’s shift to online channels, ensuring the seamless operation of the entire site.

Furthermore, Aspire Global’s casino aggregation solution, powered by Pariplay, has enabled Metropolitan Gaming to immediately offer high-quality content upon its official launch. This includes the integration of a diverse array of games from globally renowned suppliers.

Leaders Discuss the Strategic Alliance

Antoine Bonello, MD of Aspire Global, commented on the partnership, saying, “It’s the perfect time for land-based operators to diversify their offerings and integrate a comprehensive online experience for players.” He added, “We are thrilled to deliver our first-class products and solutions to Metropolitan Gaming, a notable UK brand making its first foray into the online world.”

Meanwhile, Metropolitan Gaming can leverage Aspire Services to oversee its operational relationships with clients, using custom tools to enhance efficiency.

Michael Silberling, CEO of Metropolitan Gaming, said, “Launching our new online offering is a key milestone for us, and the support of Aspire Global has been incredibly important.” He expressed confidence that Aspire Global’s proprietary online solution would continue to offer fresh and engaging experiences as Metropolitan Gaming evolves its business and focuses on delivering top-tier online offerings.

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