In a significant step, Paddy Power, a well-known bookmaker that runs a wide network of more than 600 betting shops throughout the UK and Ireland, has signed a long-term contract renewal with Inspired Entertainment, Inc. (NASDAQ: INSE), a leading provider of gaming solutions. Flutter Entertainment plc (LSE: FLTR), a leading provider of gaming, entertainment, and sports betting services, is the owner of Paddy Power.
Partnership to be Maintained for Improved Virtual Sports Experience
All Paddy Power retail locations in the UK and Ireland will continue to receive Virtual Sports exclusively from Inspired under the terms of the extended partnership. This alliance strengthens the two businesses’ dedication to providing top-notch gaming content and cutting-edge technologies to improve the user experience. It builds on their successful 12-year partnership.
In a statement on the expanded partnership, Brooks Pierce, president and chief executive officer of Inspired, said, “We are thrilled to extend our partnership with Paddy Power in supporting their retail venues across the UK and Ireland, as we have done for the past 12 years.” He added that Inspired is still committed to giving Paddy Power its most cutting-edge goods and technology, giving them a competitive edge in their Virtual Sports services.
Providing Outstanding Virtual Products
The extended partnership was praised by Vince Bateson, Head of Retail Gaming for Paddy Power, who said, “We are pleased to extend our relationship with Inspired for Virtual Sports products in all of our retail betting shops in the UK and Ireland.” Bateson emphasized the appeal of Virtual items among their clientele and emphasized the importance of their ongoing collaboration with Inspired in order to provide the greatest experience possible inside of their retail stores.
The Position of Virtual Sports in the Betting Industry
Since they provide a simulated sports betting experience that blends cutting-edge technology with realistic graphics and gameplay, virtual sports have skyrocketed in popularity in the betting sector. Even when live sporting events are scarce or impossible to find, bettors can follow their favorite sports through these virtual events.
Inspired has established itself as a top B2B provider of virtual sports, supplying different operators across the world with fresh and interesting content. Through their collaboration with Paddy Power, the bookmaker is able to provide a wide variety of virtual sports alternatives to its clients, guaranteeing an engaging and enjoyable betting experience.
The post Inspired Extends Virtual Sports Contract with Flutter’s Paddy Power appeared first on iGaming.org.