UK-based casino and sports betting giant Entain has agreed to a deal to acquire the entire issued share capital of digital sports scores and information company 365scores for up to $160 million.
Previously known as GVC Holdings before a name change in December 2020, Entain revealed that the acquisition would include an immediate payment of $150 million and potential ‘contingent payments’ of up to $10 million. The London-listed firm stated that the deal would enable it to merge its ‘global scale and market-leading platform capabilities’ with 365scores’ expertise in data-driven sports media content, providing customers with a wider range of interactive content and experiences.
Entain, established in 2004, operates numerous UK-facing online casino and sports betting domains, including Bwin.com, Ladbrokes.com, Sportingbet.com, and Coral.co.uk. In 2021, it acquired Eastern European operator Olympic Entertainment Group and Canadian enterprise Deis Limited. The 365scores acquisition is set to support Entain’s ‘global strategic ambitions’ by unlocking additional growth opportunities.
Entain noted that 365scores is among the world’s leading sports media companies, offering scores, sports information, editorial and social content, as well as sports-focused free-to-play games. With over 15 million active users, the company is ranked among the top five scores apps globally.
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