International Game Technology PLC (IGT) has revealed a partnership with B2B gifting technology platform Gift & Go. The collaboration offers casino operators using IGT ADVANTAGE casino management system the ability to integrate Gift & Go’s on-demand gifting platform into their slot machines’ service window or secondary display through IGT’s M5 content management technology. With this integration, players can conveniently engage in promotional gift programs and collect various items fulfilled via Amazon Business.
Ryan Reddy, IGT SVP Global Video Poker, VLT, Systems and Payments, stated that this partnership could provide added value to IGT ADVANTAGE system customers, allowing players to access items from Amazon Business through casino loyalty club gifting programs. This enhancement helps casino operators reduce product storage demands, labor requirements, and capital allocations by offering a modern and convenient experience for guests.
Gift & Go Co-CEO Jon Reuben expressed that through the collaboration with IGT, the Gift & Go platform can be integrated with the widely used IGT ADVANTAGE casino management system, assisting various casino operators in significantly improving their loyalty and continuity club gifting programs. This can result in increased revenue and a reduction in player walk rate. The Gift & Go platform helps casino operators maximize player retention and replaces outdated processes with automation, personalization, and convenience that players truly value.
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