Pragmatic Play and Betsson Expand Partnership with Jalla Deal

Pragmatic Play, a prominent multi-product supplier to the iGaming market, has agreed to deliver a branded Live Casino solution to Betsson Group’s Swedish brand, Jalla Casino.

The supplier’s premier Roulette games will be available to Jallacasino.se players under the Jalla brand. This is made possible by the supplier’s cutting-edge Chroma technology, which enables for specific customization and the development of dedicated branded environments.

Pragmatic Play’s collaboration with Betsson Group currently encompasses several brands throughout the world. The Jalla acquisition in Sweden also represents Pragmatic Play’s continuous expansion in major areas, after previous expansions in Latin America, Switzerland, and Italy.

Irina Cornides, Chief Operating Officer at Pragmatic Play, commented:

“Pragmatic Play is always looking to consolidate partnerships with leading operators. Our Chroma solution offers a unique, customisable product offering to online casinos, and we are thrilled to expand our Live Casino reach even further in Sweden with Betsson’s popular Jalla brand.”

Managing Director at Betsson Group Sweden, Mattias Wennerkvist, said:

“This is truly an exciting collaboration for Jalla, which continues to grow and take market share in Sweden. This joint effort with Pragmatic Play allows us to offer a unique branded solution to our customers, all rolled out swiftly, immediately giving us a strong, engaging range of Roulette games.”

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