Greco, a game risk management platform, is pleased to announce a cooperation with Betsson Group, a leading iGaming firm. Betsson Group will benefit from Greco’s cutting-edge gaming risk engine, which will improve player management and increase the efficiency of their customer interaction approach.
Betsson Group will be able to use the power of Greco’s gaming risk engine to provide real-time behavioural risk-based segmentation, player account actions, and player messages that can avoid high-risk activity at the outset.
Ozric, CEO and co-founder of Greco, said:
“We are incredibly thrilled to welcome Betsson Group as a partner. Our goal is to determine the behavioural risk and theoretical value of every player under every circumstance. These metrics have the power to reshape the industry. Betsson has a world-class analytics team, and as we continue to develop the Greco platform and sandbox new features, their feedback is going to be invaluable.”
Dragica Krsteva, Director of Analytics at Betsson Group, added:
“Our Analytics team has worked with Greco on numerous occasions. We value their advanced and groundbreaking approach to detecting unfavorable player behaviour and developing better strategies on mitigating such risks. We are thrilled to be early adopters of their new technology and we are excited for the future of our partnership with Greco.”
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