Hottest iGaming Trends of 2023 According to SOFTSWISS

SOFTSWISS, a leading provider of innovative iGaming technologies with over 10 years of experience, says local regulation, metaverse gaming and privacy are top priorities – these are some of the key industry trends this year. Analyzing 2022 results and market changes, the company released a data-backed report on the hottest iGaming trends for 2023.

Reported trends are based on data from more than 600 SOFTSWISS customers, the expertise of the company’s leading experts, and survey results from industry experts.


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60% of external experts surveyed by SOFTSWISS listed payments and licensing as the most important category affecting the iGaming industry.

By 2023, more markets around the world will be regulated locally.

In terms of payment, operators need to ensure the richness of established payment options and the localization of financial modules.

As far as digital coins are concerned, cryptocurrencies are gaining wider adoption as many countries begin to recognize them and integrate them into their financial systems. A recent example is the introduction in Ukraine of the electronic hryvnia issued by the NBU.


Turning to trends in player behavior, operators are expected to shift from a product-centric business model to a user-centric business model. Dedication and hard work in resolving player issues will pay off through improved player retention metrics and increased loyalty.

Another player trend outlined by SOFTSWISS Casino Platform customer data is the growing popularity of live dealer games among cryptocurrency users. The market will favor these types of games and see them as a more valuable proposition.

For sports betting, SOFTSWISS Sportsbook statistics show that 66% of bets are placed during live events, compared to 34% for bets placed in advance. This contributes to the technical sustainability of the platform and drives demand for high-quality live streaming.


Gamification will continue to spread as one of the key growth directions for player engagement in the industry through 2023, including meta-casinos, jackpot events, and innovative bonuses.

The latter will also be used to regulate risky gambling and protect overspending players. A detailed overview of all gamification trends can be found in the report.


In the context of GDPR and data security, data protection as an overriding megatrend will evolve into several subtrends, which are detailed in the report.

In 2023, there will also be an emphasis on responsible gaming practices such as B. preventing emotional behaviour, dealing with already problematic players and managing marketing campaigns.

In addition to player care security trends, 2023 will see enhanced fraud prevention through advanced machine learning-based tools.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, said:

“It is not the innovative technologies only that are capable of engaging the audience.  The inclusion of retention and reactivation practices in project operations also affects the growth of key casino metrics. By treating each player as a VIP bettor, we not only maximise the player LTV, but also increase the overall audience loyalty. For example, in 2022 the SOFTSWISS Reactivation team discovered that their outgoing interactions reduced player churn rate by 50%. “

Andrey Starovoitov, Co-CEO at SOFTSWISS concluded the report by commenting on the trends:

“The fast-growing iGaming market generates plenty of trends stemming from various business areas. And it’s rather a challenge to monitor and follow each of them. To be a leading casino or sports betting operator, we suggest leveraging all existing business opportunities. In 2023, that starts with the integration of innovative solutions for deep project analytics, and player engagement tools. Another thing is to choose a reliable software provider who offers deep data-driven market expertise, flexible products, top-level service, and is capable of ensuring security.”

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