Bragg Gaming, a big leader in iGaming technology and content, has joined the First Look Games platform. Bragg has hired First Look Games to promote its in-house and partner companies’ games through affiliate and B2C marketing.
Bragg Gaming is a one-stop shop for operators, providing technical solutions, support services, and a diverse inventory of content from its own and third-party suppliers.
The agreement with First Look Games allows the iGaming operator to share information and assets in order to obtain B2C traction and awareness on game launches from its in-house studios, such as Atomic Slot Lab and Indigo Magic, as well as chosen powered by Bragg partners. Everyone has access to over 800 recognized affiliates globally.
Bragg Gaming, as a First Look Games partner, has access to a dedicated library where it may add game sheets, logos, photos, videos, and even demo games for each of its slot titles. These materials can then be downloaded individually or in bulk by First Look Games-approved affiliates.
This information is used by publishers to develop game reviews and other traffic-generating content about the studio and its game portfolio, which is then sent to a combined worldwide audience of more than 20 million players.
First Look Games gives the studio control over all information and assets through its Studio Management Centre. Developers can identify any operator exclusivity agreements in this section, as well as add or delete jurisdictions for each game.
Bragg may also control what information it shares with affiliates and when it makes it available to them. A set of technologies, including a free age-gate for relevant markets and automated accuracy checking of published information, is used to assure compliance.
Tom Galanis, Founder of First Look Games, said:
“Bragg Gaming is a major iGaming content provider, and we’re thrilled to be helping to ramp up the promotion of games developed on its Remote Gaming Server via our network of 800+ approved publishers.
“Affiliates present a massive opportunity for studios to drive awareness of their titles among huge audiences of engaged online casino players around the world. First Look Games does much of the heavy lifting, allowing the likes of Bragg to engage this significant audience easily and cost-effectively.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added:
“This is an important step for Bragg Studios and for our studio partners from the Powered by Bragg range, allowing us to ramp up the visibility of our rapidly expanding games portfolio to an even bigger audience.
“Competition for player attention is incredibly fierce among studios, and First Look Games will help us to be heard above the noise being made by our rivals and to drive awareness of the Bragg name, our collection of studios and the thrilling titles that we produce.”