Gaming Innovation Group Completes LuckyBet Deal

Gaming Innovation Group (GiG) has signed a deal with LuckyBet, a new casino partner, to provide its market-leading platform solution.

LuckyBet intends to launch their brand in a variety of international and growing regions with great development potential, focusing on highly personalized gameplay and loyalty experiences.

GiG’s improvement in platform technology has been particularly tailored to satisfy the expanding expectations of operators wishing to capitalize on the surge in global iGaming prospects. The cooperation will focus on providing a unique player experience by combining GiG’s proprietary technology with the LuckyBet brand.

The five-year agreement, which includes GiG’s market-leading player account management (PAM), front-end, and content management system (CMS), is a continuation of similar partnerships announced this year that fit within the company’s strategy of powering exciting concepts in the online casino sector.

CEO of GiG, Richard Brown, commented on the GiG Luckybet deal:

The international emerging markets continue to be an important element within the global online casino sector, and the combination of our award winning technology with LuckyBet will be in an ideal position to grow within these markets. Our ability to offer a personalised user experience is designed to help drive engagement and brand loyalty, increasing lifetime value, so we’re really looking forward to seeing the full benefits that this new partnership offers.

Ian Parke, CEO of LuckyBet said about the agreement with GiG:

We have ambitious plans to become one of the foremost online casino brands across the emerging markets. This partnership with GiG will allow us to provide a superior gaming experience to a market that has seen continued growth over the last five years. We believe, via a myriad of unique customer journeys delivered through GiG technology, significant market share can be achieved. We look forward to the continued partnership with them for many years to come.

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