Bally’s Rebranding to Horseshoe Las Vegas Today

The Horseshoe is making a comeback in Las Vegas, decades after the brand fled downtown. After originally announcing intentions for the name change in January, Caesars Entertainment Inc. will formally rename Bally’s Las Vegas as the Horseshoe Las Vegas on Thursday.

The Strip hotel-casino will be Caesars’ tenth Horseshoe-branded facility, after the company’s Monday grand opening in Lake Charles, Louisiana, replacing the Isle of Capri.

The makeover of Horseshoe Las Vegas, according to Jason Gregorec, senior vice president and general manager, was partially about linking existing Horseshoe customers to the reinvented Las Vegas site. Gregorec explained:

“It’s coming back home, but also experiencing Horseshoe Las Vegas for the first time. People will want to be the first to come to Las Vegas.”

In June, Caesars also introduced Jack Binion’s Steak, a steakhouse brand utilized across other Caesars and Horseshoe sites in the country. In 2023, Horseshoe wants to establish M.Y. Asia, helmed by Chef Martin Yan.


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