According to expert projections, the online gambling sector will be worth $93 billion by the end of 2021, representing a 65% increase over 2019. Analysts estimate that the worldwide online gaming business will be worth $113.12 billion by 2025. The sports betting industry is expected to be worth $72 billion in 2021 and $140 billion by 2028, representing a greater than 10% growth rate. Overall, this leads to robust, sustainable growth in the near future.
Let’s go to specifics with Maria Baranova, Head of Slotegrator’s partner relations managers who gives her iGaming predictions for 2023:
Live dealer games:
- Customization. Personalization features enable operators to digitally reproduce the ambience of your favorite casino. Branded tables improve the playing experience and increase brand exposure. Taking cues from popular games and TV shows can also help to enhance live dealer game income.
- New hardware.New technology and iGaming go hand in hand. Virtual reality/augmented reality (VR/AR) is one obvious example; virtual casinos are already gaining on, and as development lowers prices, VR casinos may become more and more accessible to a larger range of players.
- RNG. RNG games will continue to be popular. Slot machines, table games, and crash games will become more popular in Europe, India, and Asia. To attract players, pay attention not just to major suppliers, but also to new ones, which occasionally enter the market with intriguing new game offers.
- Built-in retention features.Players will continue to respond positively to games with built-in step-by-step player attraction elements including unique game rounds, pushing certain buttons to obtain prizes, and receiving various forms of incentives. All of these factors work together to enhance player loyalty.
- Diversified game offering.The diversification of the betting portfolio and the types of games themselves. This is a particularly significant tendency in Asia. This enables it to vary its offering and attract new players who seek something different than the classics. Interest in betting on minor events during games is also increasing.
Maria Baranova concludes that future of the iGaming world is in the hand of the smaller studios that are able to bring their fresh games and ideas to the market. She said:
“Newcomers in the market tend to be more focused on increasing player loyalty, increasing player engagement and, accordingly, increasing the time that people spend playing games.”