IMG ARENA has agreed to acquire Leap Gaming (Leap), a supplier of virtual sports and casino games. The investment will help IMG ARENA expand its sports betting content offering. The acquisition is scheduled to close in the first half of 2023, subject to usual closing circumstances such as a regulatory review procedure.
Leap’s cutting-edge, 3-D & motion capture technology and best-in-class solutions, when combined with IMG ARENA’s award-winning ‘Event Centre’ product suite, give customers like as sports federations and sportsbook operators with compelling and varied material to better the fan experience.
With the addition of official logos, team names, venues, and other branded assets, the agreement expands on IMG ARENA and Leap’s existing cooperation and aim to ‘officialize’ virtual sports. IMG ARENA and Leap have established official virtual sports betting solutions with NASCAR and EuroLeague as a result of their collaboration.
Leap Gaming, established in Nevis and has offices in Israel, Malta, and Ukraine, was founded in 2014 and currently works with 120 sportsbook operators worldwide. Yariv Lissauer, CEO of Leap, will join IMG ARENA as Senior Director & General Manager – iGaming, and his 58-person team will join him.
President of IMG ARENA, Freddie Longe, said:
“When we invested in Leap Gaming in 2018, our aim was to create official products and unlock new revenue streams and forms of fan engagement for our clients. We are delighted to extend that partnership and officially welcome Leap into the IMG ARENA team.
“The acquisition will enable us to build on the work we have already done with Leap to take the virtual sports experience to new levels and continue to enhance our sports betting content portfolio.”
Yariv Lissauer, CEO of Leap Gaming, continues:
“Leap joining the IMG ARENA business is a natural union born out of synergies in product, customer base and, most importantly, culture and vision. This will enable us to leverage our knowledge, strengths and resources to deliver an enhanced range of best-in-class virtual sports products.”