UK’s Leading Casino Brand Grosvenor Starts Rebranding Campaign

Grosvenor Casinos in the United Kingdom, the founder of the Grosvenor UK Poker Tour, is initiating a big rebranding effort as part of a repositioning strategy.

According to the operator, the redesign will be implemented across 52 Grosvenor locations and online, reimagining the brand as more “stylish” and “fun.”

Grosvenor says that the branding is necessary in order to provide its players with a more modern gaming experience.

The branding will include the release of a new TV commercial dubbed ‘Entertainment Time,’ which is already available at venues and on

A new game will be released as a result of the rebranding. ‘Beat The Timer’ provides players 60 seconds to match symbols and earn daily rewards in a supposedly skill-based competition.

Sarah Sculpher, Grosvenor Casinos Marketing Director, explained the changes:

“In an ever-changing and multi-faceted world, repositioning the UK’s leading casino brand was never going to be easy. The scale and complexity of our gaming, leisure and hospitality offer on and offline required real foresight and a commitment to deliver change. 

“Hours of extensive research, as well as customer insight of existing players and casino considerers, resulted in a transformational brand identify switch as Grosvenor Casinos looks to set itself apart from its competitors now and in the future.  

“The repositioning exercise was all about opening up the world of Grosvenor and its amazing team of passionate experts to make it more accessible and welcoming to a new generation of customers who demand more from their time.” 

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