Gaming Innovation Group (GiG), a leading iGaming software & technology company, has announced a new business collaboration with News Corp UK & Ireland Limited. News UK’s premium media websites, The Sun and talkSPORT, presently serve millions of online users.
GiG plans to broadcast live on The Sun and talkSPORT’s websites this week to capitalize on the FIFA World Cup’s remaining time.
With the deal, GiG and News UK will collaborate to provide consumers in the UK market with sports betting and casino information, as well as special deals. The information and unique deals will be published on a dedicated area of The Sun and talkSPORT’s websites, allowing readers to access everything relevant to betting in one convenient location.
Jonas Warren, Chief Marketing Officer at GiG, said about the partnership:
“A collaboration of this magnitude will allow us to provide added value to our partners in the sports betting and casino sphere, reaching new heights while showcasing our abilities to operate at a top-tier level.”
Gareth Williams, Director of Betting & Gaming at talkSPORT, added:
“We are delighted to be partnering with GiG to help grow our iGaming affiliate business. GiG’s expertise combined with talkSPORT’s wall-to-wall sports coverage is a compelling proposition.”
Director of Betting & Gaming at The Sun, Tim Reynolds, concluded:
“The partnership and new betting hub adds to The Sub’s growing digital portfolio and bolsters our suite of betting products.”
In November, talkSPORT BET launched in the UK in partnership with BetVictor.