Entain plc, the worldwide sports betting, gaming, and interactive entertainment firm, said that the State Administrative Office of Saxony-Anhalt has granted it licenses to operate its gaming and poker services throughout Germany.
All five licenses requested by the Group have been granted, allowing it to provide gaming under the bwin, Ladbrokes, and Sportingbet brands, as well as poker under bwin and Ladbrokes. Each license is valid for a period of five years. Entain is the first online poker operator to be licensed.
Robert Hoskin, Entain’s Chief Governance Officer said:
“We’re delighted to now have our licences for gaming and poker services in the regulated German market, enabling us to offer and market them to our customers. It is an important and welcome step towards achieving the goal of a fully regulated online betting and gaming market in Germany. Only through such regulation and its enforcement will we avoid the reality of customers going to the black market where there are none of the safeguards that reputable operators such as Entain guarantee.”
The additional awards, which supplement Entain’s current licenses to provide online sports betting under each brand, will allow the Group to strengthen its position as a market leader in sports betting and gaming in Germany.