ProgressPlay, a white-label and turnkey supplier, had a hit at SiGMA in Malta last week with a sneak presentation of their new platform, which is presently in beta testing, raking up a few new clients as well as impressing operators already connected to the white-label specialist.
The new API-based platform, which embodies a revolutionary new look with an intuitive UI/UX and lightening-fast finger-responsive screen navigation, is faster, more stable, and secure. It has been a labor of love, with ProgressPlay’s technical team and full complement of developers working round-the-clock for most of the year to bring the ambitious project in on-time for a sneak beta preview at Europe’s largest iGaming show in Malta.
The much-anticipated launch of ProgressPlay’s next generation technology and platform revamp, due out early next year, has sparked intense industry speculation, with those close to the company claiming that what they have seen “blows the socks off” the current offering, which is now in its tenth year of continuous service to over 150 international online casino brands.
ProgressPlay has established itself as a pioneer in the white-label market, and was recently shortlisted for the prestigious EGR B2B Awards for White-Label Partner Excellence. This platform improvement in the works provides value to the popular supplier for both the B2B channel and gamers.
ProgressPlay offers a multilingual, multicurrency technological platform with cutting-edge content such as hundreds of games, business information, and metrics creation, as well as a brand cluster spanning verticals such as casino games, live gambling, and sports betting.
ProgressPlay’s Head of Sales and Account Management, Marina Nahhas, said:
“We came to SiGMA to talk with partners and casinos about what’s in-store with the platform next year and they’re asking us to get the full version to them as soon as possible! We were not expecting this level of enthusiasm, or to get out of the gates so quickly and with such an overwhelmingly positive response. It has reinforced in all of the team why we gave this project top priority.”
ProgressPlay CEO, Itai Loewenstein, added:
“We came to SiGMA with few expectations on how the beta of the new platform would be received, and instead we are walking away from the show with a clutch of new contracts. Frankly, we look forward to publically unveiling the fruit of all this labour in the coming weeks and we’re delighted by the strength of our attendance at the show.”
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