Flutter Brands Receive GamCare Praise for Leading Safer Gambling Efforts

Sky Betting & Gaming, Paddy Power, and Betfair, three of Flutter’s leading brands, have been awarded the Advanced Safer Gambling Standard by GamCare for their progressive approach and ongoing focus on safer gambling.

GamCare’s Safer Gambling Standard is an independent quality mark given to gambling operators who go above and beyond their licensing requirements to protect customers from gambling-related harm.

Following a recent assessment, the brands were awarded Gold Advanced Level 3 – the highest level of certification available – indicating that Flutter’s three largest online-focused brands within its UK and Ireland (UK&I) division are now providing the highest levels of customer protection according to GamCare.

Over the last 9 months, Flutter has made work of its safer gambling strategy and approach in the UK & Ireland, including the integration of safer gambling KPIs into company objectives. Flutter’s Safer Gambling Strategy includes the following five core pillars.

  • Discover – Proactively advance the industry’s understanding of gambling harm.
  • Educate – Improve all customers’ and colleagues’ understanding of gambling harm.
  • Empower – Give every customer the tools and understanding to use our products safely.
  • Understand – Identify everyone exhibiting higher-risk behaviours early in their risk journey.
  • Support – Interact with more customers and give the right level of support for each.

Director of Risk and Safer Gambling, Flutter UK and Ireland, Luke Sugden, commented:

“It is a hugely proud moment for everyone at Flutter to have all of our online brands awarded the highest gambling changes by GamCare. A core pillar our global sustainability strategy – the Positive Impact Plan – is our Play Well strategy, which focusses on providing customers with a positive, entertaining and safe experience at all times. This certification not only signals progress against this commitment, but is a credit to our fantastic colleagues, who continue to put safer gambling at the heart of everything we do as a business.

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