BetGames Expands in African with Sahara Games Agreement

BetGames, the innovative live dealer and gaming studio, has inked its newest African partnership, agreeing to provide the quickly developing Sahara Gaming Technology Corporation.

BetGames has increased Sahara Games’ land-based offering as part of the recent purchase by integrating its acclaimed product range, which includes famous lotteries Lucky 7 and Lucky 5, as well as the fascinating game Wheel of Fortune.

Sahara Games has grown its position in the rapidly expanding African industry since its start. The operator has a thriving company in multiple important locations, and supplying the optimum product mix to players is critical to its success.

BetGames continues to extend its footprint in important areas through relationships that are already in place, delivering BetGames content to over 300 retail outlets in Kenya, Uganda, Mozambique and Nigeria.

Following a highly successful 2021, BetGames is expanding its worldwide footprint with its new collaboration. Following its recent rebranding, the firm has seen an increase in interaction as a consequence of its improved Lotto Reloaded studio.

BetGames’ current flagship product is authorized in a number of significant markets, including those overseen by the UKGC and MGA, as well as in a number of South African countries.

Higlighting the deal, BetGames’ VP Sales, Africa, James Everett said: 

“We’re delighted to have reinforced our position in Africa, with this latest deal seeing us grow in four markets.

“Since its launch, Sahara Games has established itself as a fantastic operator, offering a host of sports-betting and casino products – with our content now adding to its thrilling collection.”

COO at Sahara Games, Mathew Halloran, added:

We’re excited to have reached an agreement with such a prominent name like BetGames, the company’s presence in Africa speaks for itself.

“Striving to maintain the Sahara Games brand as a market leader, we always look to integrate the best in class, and we’ve done just that by taking on BetGames exciting collection of lottery games.”

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