Are you thinking about how to make money on a casino promotion? Gambling is a highly competitive industry. If you are ready to constantly learn, overcome difficulties and take risks, as well as work hard – you can try to earn affiliate commissions from casino affiliate programs.
In this article, we will consider exactly how casino affiliate programs work and how to make money from them. You can be sure that by the time you finish reading this article, you will have a basic understanding of how iGaming affiliates work.
How to start working with the casino affiliate program?
First of all, it is worth noting that the casino affiliate program is essentially a referral program for players whom you have attracted to play in the casino. Thus, you will receive a commission for each player who follows your affiliate link or uses your promo code, registers and makes a deposit.
What do you need to start working with the Affiliate Program?
First, you need to find a casino affiliate program. This can be done quite simply by going to the Partners section of the online casino, or you can try to search for the list of casino affiliate programs on special sites.
Once you have found the program, you need to register there, which is completely free, and after confirming your account, you will receive the affiliate details and link.
What are the types of Casino Affiliate Commissions deals?
In order to understand what commission you can count on, you need to learn the types of partnerships between the affiliate program and the affiliate. At the moment, the most popular types of agreements are revenue share, CPA, or a hybrid. So let’s look at each of these types of deals.
Revenue share is a percentage of the losses of the players you have attracted, minus their winnings, minus all bonuses, taxes, and casino fees. Typically, online casino revenue deals range from 20 to 50%. As a rule, Affiliate casino programs set different levels for higher deals. For example, you will need to attract more players to get a higher percentage of the revenue share.
CPA or cost per acquisition is a fixed fee paid for each player who makes a deposit. Most casino CPAs range from $50 to $400 per player. But the value of CPA depends a lot on the country in which you work and the type of traffic you have. In order to receive CPA, the player must overcome the so-called Baseline with his deposit. So to get a $100 CPA with a Baseline of $20, that player needs to make a deposit of more than $20.
Hybrid, as you can guess from the name, is a combination of Revenue share and CPA. For example 30% RS + 100 EUR CPA. Hybrids are usually negotiated separately with your affiliate manager.
How to encourage players to follow your link?
There are quite a few different ways to attract new players to the online casino through your link. Let’s consider the most popular.
Perhaps the most popular way to attract new players is SEO or search engine optimization. This means building your own site and attracting new players through search traffic from Google or other search networks.
The next and slightly less popular type of attracting players is PPC or pay per click. If you choose this method, you need to build a website and optimize it for the keywords that players use to search for online casinos. It is worth noting that many affiliate programs do not allow the use of PPC.
Next, let’s look at Email marketing – it’s sending emails to your subscriber base. In addition, there are many different ways to attract new players, it is worth highlighting advertising on Facebook, YouTube or mobile applications or streams on Twitch.
How to become a casino affiliate?
Of course, planning is the most important thing in the partnership business, as well as in other types of business. First of all, you need to plan your project, if it will be a website, you should choose the theme of your website. It is advisable to choose a narrower topic if you are a noob webmaster. This will allow you to promote your site with less competition.
Then you need to choose the markets you want to target. You need to note that in many countries there is a local gambling license and it is worth paying attention to the remarks of the regulator in order to stay in search results and not receive complaints. Next, register in affiliate programs and set up campaigns. Well, you are ready to launch your project. Congratulations!
If you are willing to dedicate many hours to your project, you may be able to create a really successful product in iGaming. And we wish you luck with that!